Exponent Analyst: Real-Time Crypto Investment Insights
Exponent Analyst is a web app for crypto investors to read investment analyses powered by AI for real-time synthesized insights and large data processing. They can also automate and schedule their research with an intelligent editor powered by LLM. You come up with a goal, the editor does the rest, from planning to executing to summarizing.
Services
UX, UI
Client
Exponent
Year
2023
The emerging trend of Large Language Models (LLM) presented a unique opportunity to enhance the user experience within the cryptocurrency landscape. Recognising this potential, Exponent embarked on a project to leverage LLM technology to address the needs of cryptocurrency investors. Leading the UX/UI design efforts on the team, I conducted interviews with five distinct investors to gain deeper insights into their user journey and experiences.
Our insights revealed that, while staying updated by parsing news and performing due diligence is essential for making informed investment decisions, investors often found this process taxing. This was mainly due to the overwhelming amount of unstructured information, mixed with irrelevant content, and the advanced technical and financial knowledge required. We identified a clear unmet need: the need for a streamlined, structured information flow that could cater to both seasoned investors and newcomers to the cryptocurrency space.
Exponent Analyst's Chat feature that automates due diligence focusing on cryptocurrency assets
Exponent Analyst
In response, we ideated solutions and decided on one: Exponent Analyst - a platform offering regular crypto analyses, accessible to a wide range of users, and a feature to help investors conduct automated research in a matter of minutes. My role involved designing the web application and website, including interactive prototypes, a design system, and brand guidelines. Following the engineering development of a live demo, we conducted user testing sessions with both internal team members and external participants. These sessions aimed at gathering feedback on user experience and usability. Moreover, they served as a means to continually assess the relevance of our solution and identify additional unmet needs. This iterative process ensured our platform not only addressed current challenges but also had the potential to evolve with new features to meet future demands in the cryptocurrency sector.
